Prime Week

Prime Week 2025 Delivers Growth for Marshall Brands, Highlighting the Power of Extended Events

Amazon's 2025 Prime Week performance reinforces the value of extending the event's duration - suggesting that more shopping days can translate to greater revenue potential.

Prime Day Isn’t About the Build Up, It’s About the Breakthrough

While many agencies promote extended “lead-in” and “lead-out” strategies to capitalize on the Prime Day sales, the data tells a different story.