How to Increase Amazon Brand Store Customer Engagement


The Challenge

A home goods partner wanted to increase customer engagement by overhauling their brand store. They needed to build stronger brand equity to increase repeat purchases and increase sales derived from the brand store.


Our Approach

We designed a thoughtful and engaging brand store by leveraging real time consumer data. Educated consumers on the good-better-best strategy and created the right brand content, encouraging them to get more out of every order.



The store creates stickiness with the customer and allows them to actively engage with the brand and its core product lines. Brand Store sales account for 15% of the total sales for the brand YTD and increases the basket size from 1 to 1.75.

Average Order Value Increase

  • Organic Purchases: $6

  • Advertising Purchases: $16

  • Brand Store Purchases: $24