Amazon Marketing Cloud (AMC) is more than a dashboard — it’s a high-powered analytics engine that reveals the entire purchase journey of Amazon shoppers. Access is limited to a select group of partners, and Marshall is now proud to be among them.
AMC gives our brands insights from both organic and paid touch points. It allows us to build custom audiences and utilize advanced analytics to supercharge our brand’s ad strategy and we’re already putting it to work.
In a recent case study, we were able to use AMC to unlock our brand’s audience data.
Our brand was looking to re-target shoppers that added branded ASINs to their cart within a T-14 day window, but did not purchase. We were able to extract this audience and direct ads towards them. We applied low base bids $0.10 with high % modifier applied for cart abandoners.
Outcomes: Compared to Category Averages, Cart Abandoners Were:
- 3x Higher Conversion Rates
- 4x Return on Ad Spend
- 15% drop in Cost Per Click
Our AMC Campaign combined two ROAS strategies – while our bid modifier successfully captured cart abandoners with strong probability to convert, the low base bids also generated incremental sales at a high efficiency.
Marshall is turning hidden shopping behaviors into growth strategies straight from the source.
Reach out to us today to find out how we can unlock AMC data for your brands!
