Conquer Amazon Suppressions with Marshall’s Three-Step Process: Stay Compliant, Stay Live.
Staying in stock is essential, but not all availability issues are obvious. At Marshall, we use our proprietary Marshall Insights platform to detect hard-to-spot suppressions—like those tied to profitability—and generate daily SKU-level reports that identify risks and reveal the why behind outages, enabling faster, smarter action plans.
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Prime Day Isn’t About the Build Up, It’s About the Breakthrough
While many agencies promote extended “lead-in” and “lead-out” strategies to capitalize on the Prime Day sales, the data tells a different story.
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Marshall Takes Home the “New Brand Architect Award” from the 2024 Amazon Partner Awards
The Marshall Advertising Team was recognized by Amazon for our deep understanding of audience segmentation, measurement and analytics.
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The CVR Balancing Act: How to Benchmark Conversion Rates with Changing Traffic.
As the competitive landscape continues to shift, it is crucial to understand the acceptable rate of conversion to establish strategies for optimization. At Marshall, we calculated the appropriate benchhmarks.
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How Many Reviews Drive Incremental Sales on Amazon?
Product ratings and reviews are an important factor in driving the Amazon algorithm, but what is the threshold of reviews needed to accelerate sales velocity? Using our proprietary reporting tool, Marshall Insights, we’ve found the sweet spot.
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Marshall 2024 eCommerce End of Year Re-Cap
As we look ahead to 2025, Marshall remains committed to investing in our people and our tech-enabled services that enhance efficiency and drive innovation. Examples of these tech-enabled services include Marshall Insights, our proprietary in-house software; Skai, our machine learning-powered advertising partner; and John Galt, our advanced forecasting software. We…
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Marshall 2024 Amazon Cyber Week Re-Cap
Cyber Monday was the top-grossing day for Marshall during Cyber Week, and had the largest day with YoY growth.
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