Amazon used the conference to debut new features aimed to help accelerate sellers. From Seller Assistant updates to improvements in Multi-Channel Fulfillment, here are the main take-aways from Amazon Accelerate 2025.
Read MoreAmazon Marketing Cloud (AMC) is more than a dashboard — it's a high-powered analytics engine that reveals the entire purchase journey of Amazon shoppers. Access is limited to a select group of partners, and Marshall is now proud to be among them.
Read MoreAmazon's 2025 Prime Week performance reinforces the value of extending the event's duration - suggesting that more shopping days can translate to greater revenue potential.
Read MoreStaying in stock is essential, but not all availability issues are obvious. At Marshall, we use our proprietary Marshall Insights platform to detect hard-to-spot suppressions—like those tied to profitability—and generate daily SKU-level reports that identify risks and reveal the why behind outages, enabling faster, smarter action plans.
Read MoreWhile many agencies promote extended “lead-in” and “lead-out” strategies to capitalize on the Prime Day sales, the data tells a different story.
Read MoreThe Marshall Advertising Team was recognized by Amazon for our deep understanding of audience segmentation, measurement and analytics.
Read MoreAs the competitive landscape continues to shift, it is crucial to understand the acceptable rate of conversion to establish strategies for optimization. At Marshall, we calculated the appropriate benchhmarks.
Read MoreProduct ratings and reviews are an important factor in driving the Amazon algorithm, but what is the threshold of reviews needed to accelerate sales velocity? Using our proprietary reporting tool, Marshall Insights, we’ve found the sweet spot.
Read MoreAs we look ahead to 2025, Marshall remains committed to investing in our people and our tech-enabled services that enhance efficiency and drive innovation. Examples of these tech-enabled services include Marshall Insights, our proprietary in-house software; Skai, our machine learning-powered advertising partner; and John Galt, our advanced forecasting software. We…
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